Sundar Ganapathy

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

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Brands Need Integrity, Not Authenticity

When people see your brand, do you want them to simply see your product – the individual cells that make up your product line that continually must change and adapt - or would you rather they see the gestalt of your product line – the brand that they are a manifestation of and the values that they represent. You no longer sell widgets – you sell your brand’s value through the widget. The widget is only the medium and when someone else sells the same exact widget, they will not be selling the same product, the same values, or the same experience.

New Media – The Next Big Thing is Already Here

In recent years, marketing efforts have been focused on new media. The interest is so great that “viral marketing” has become almost cliché within the marketing and advertising industries. However, the interest in new media is not a fad and is not going to go away anytime soon. It is because of the fickle nature of new media consumption that it is best leveraged as …

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American Apparel: Reselling Social Identity

Despite the complexity of the brand, American Apparel has found a way to shift discussion towards a single message: social consciousness; without turning off style conscious consumers…

About Sundar Ganapathy

I am marketing professional - a consultant, professional blogger and social media marketer, and entrepreneur. This site is dedicated to sharing my personal and professional vision and I invite you to explore and share in my thoughts about marketing, communications, management, and business development. I look forward to shaping the world with you, one brand and thousands of consumers at time. Click Here to Read More About Sundar

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