Sundar Ganapathy

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

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Brands Need Integrity, Not Authenticity

When people see your brand, do you want them to simply see your product – the individual cells that make up your product line that continually must change and adapt - or would you rather they see the gestalt of your product line – the brand that they are a manifestation of and the values that they represent. You no longer sell widgets – you sell your brand’s value through the widget. The widget is only the medium and when someone else sells the same exact widget, they will not be selling the same product, the same values, or the same experience.

Increasing My Whuffie

I just got home from the office after a dreadfully long day full of political and government work. As I stepped into my apartment I noticed a manila package on the floor …

McDonald’s International Strategy: Squander Brand Equity?

McDonalds has expanded to international markets in the face of increasing regulations in the United States and domestic market saturation. Recent years have seen McDonalds adapt to local regions by remodeling its retail space while changing the product line to appeal to local tastes. These tactics are diluting brand equity…

New Media – The Next Big Thing is Already Here

In recent years, marketing efforts have been focused on new media. The interest is so great that “viral marketing” has become almost cliché within the marketing and advertising industries. However, the interest in new media is not a fad and is not going to go away anytime soon. It is because of the fickle nature of new media consumption that it is best leveraged as …

About Sundar Ganapathy

I am marketing professional - a consultant, professional blogger and social media marketer, and entrepreneur. This site is dedicated to sharing my personal and professional vision and I invite you to explore and share in my thoughts about marketing, communications, management, and business development. I look forward to shaping the world with you, one brand and thousands of consumers at time. Click Here to Read More About Sundar

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Sundar Beat up the beat.

— 19h ago via Facebook
Sundar Watching off the grid - life on the mesa. Reenforces my view that the american dream can only be resurrected throughs drugs, ammo and a little piece of paper called the constitution of the united states of america. The only frontiers left are the stomping grounds of young urban nomads and the barren deserts of the southwest. But we need to take our cities back from nanny state liberals before its too late.

— February 6th via Facebook
Sundar "The weekend is a time to go out and dance your fucking nuts off." - Ferry Corsten.

— February 5th via Facebook

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