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	<title>Sundar Ganapathy &#187; Branding</title>
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	<link>http://www.sundarganapathy.com/blog</link>
	<description>Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.</description>
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		<title>Brands Need Integrity, Not Authenticity</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/30/brands-need-integrity-not-authenticity/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/30/brands-need-integrity-not-authenticity/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 14:32:32 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[aesthetics]]></category>
		<category><![CDATA[alienware]]></category>
		<category><![CDATA[American]]></category>
		<category><![CDATA[apple computer]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[buckminster fuller]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[fad]]></category>
		<category><![CDATA[individual]]></category>
		<category><![CDATA[integrity]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[pattern]]></category>

		<guid isPermaLink="false">http://www.sundarganapathy.com/blog/?p=125</guid>
		<description><![CDATA[When people see your brand, do you want them to simply see your product – the individual cells that make up your product line that continually must change and adapt - or would you rather they see the gestalt of your product line – the brand that they are a manifestation of and the values that they represent.  You no longer sell widgets – you sell your brand’s value through the widget.  The widget is only the medium and when someone else sells the same exact widget, they will not be selling the same product, the same values, or the same experience.]]></description>
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		<title>American Apparel: Reselling Social Identity</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/24/american-apparel-reselling-social-identity/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/24/american-apparel-reselling-social-identity/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 13:51:27 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[aesthetics]]></category>
		<category><![CDATA[american apparel]]></category>
		<category><![CDATA[apparel market]]></category>
		<category><![CDATA[biases]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[cognitive dissonance]]></category>
		<category><![CDATA[conscious consumers]]></category>
		<category><![CDATA[global brand]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[perceptions]]></category>
		<category><![CDATA[product differentiation]]></category>
		<category><![CDATA[retail apparel]]></category>
		<category><![CDATA[retail stores]]></category>
		<category><![CDATA[social consciousness]]></category>

		<guid isPermaLink="false">http://www.sundarganapathy.com/blog/?p=32</guid>
		<description><![CDATA[Despite the complexity of the brand, American Apparel has found a way to shift discussion towards a single message: social consciousness; without turning off style conscious consumers...]]></description>
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		<slash:comments>10</slash:comments>
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		<title>McDonald&#8217;s International Strategy: Squander Brand Equity?</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:15:14 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[American]]></category>
		<category><![CDATA[american culture]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[foreign countries]]></category>
		<category><![CDATA[global brand]]></category>
		<category><![CDATA[golden arches]]></category>
		<category><![CDATA[international markets]]></category>
		<category><![CDATA[market saturation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[product differentiation]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[United States]]></category>

		<guid isPermaLink="false">http://www.sundarganapathy.com/blog/?p=38</guid>
		<description><![CDATA[McDonalds has expanded to international markets in the face of increasing regulations in the United States and domestic market saturation.  Recent years have seen McDonalds adapt to local regions by remodeling its retail space while changing the product line to appeal to local tastes. These tactics are diluting brand equity...]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Welcome</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/10/hello-world/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/10/hello-world/#comments</comments>
		<pubDate>Fri, 10 Apr 2009 14:23:20 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Personal]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online social media]]></category>
		<category><![CDATA[Sundar Ganapathy]]></category>
		<category><![CDATA[web #.bs]]></category>

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		<description><![CDATA[Welcome to SundarGanapathy.com, the official homepage of Sundar Ganapathy.  Please subscribe for email updates and ... connect with me on my online social networks using the links on the home page...]]></description>
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