http://www.sundarganapathy.com/blog Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand. Thu, 30 Apr 2009 14:36:09 +0000 http://wordpress.org/?v=abc en hourly 1 http://www.sundarganapathy.com/blog/2009/04/30/brands-need-integrity-not-authenticity/ http://www.sundarganapathy.com/blog/2009/04/30/brands-need-integrity-not-authenticity/#comments Thu, 30 Apr 2009 14:32:32 +0000 Sundar Ganapathy http://www.sundarganapathy.com/blog/?p=125 http://www.sundarganapathy.com/blog/2009/04/30/brands-need-integrity-not-authenticity/feed/ 0 http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/ http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/#comments Mon, 20 Apr 2009 21:15:14 +0000 Sundar Ganapathy http://www.sundarganapathy.com/blog/?p=38 http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/feed/ 3