Sundar Ganapathy

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

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Brands Need Integrity, Not Authenticity

When people see your brand, do you want them to simply see your product – the individual cells that make up your product line that continually must change and adapt - or would you rather they see the gestalt of your product line – the brand that they are a manifestation of and the values that they represent. You no longer sell widgets – you sell your brand’s value through the widget. The widget is only the medium and when someone else sells the same exact widget, they will not be selling the same product, the same values, or the same experience.

McDonald’s International Strategy: Squander Brand Equity?

McDonalds has expanded to international markets in the face of increasing regulations in the United States and domestic market saturation. Recent years have seen McDonalds adapt to local regions by remodeling its retail space while changing the product line to appeal to local tastes. These tactics are diluting brand equity…

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New Media – The Next Big Thing is Already Here

In recent years, marketing efforts have been focused on new media. The interest is so great that “viral marketing” has become almost cliché within the marketing and advertising industries. However, the interest in new media is not a fad and is not going to go away anytime soon. It is because of the fickle nature of new media consumption that it is best leveraged as …

About Sundar Ganapathy

I am marketing professional - a consultant, professional blogger and social media marketer, and entrepreneur. This site is dedicated to sharing my personal and professional vision and I invite you to explore and share in my thoughts about marketing, communications, management, and business development. I look forward to shaping the world with you, one brand and thousands of consumers at time. Click Here to Read More About Sundar

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@Paullie_Vicious yo - i've heard some chatter that you might have the ICS data ril working on the tbolt? how close is it? [sundarganapathy]

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@DanielPinchbeck our current version capitalism is actually an offshoot of mercantalism. this is the future: http://t.co/NzpYdygV [sundarganapathy]

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@ethannichtern @DanielPinchbeck the only candidate who will end the military-industrial build up is Ron Paul #ronpaul2012 [sundarganapathy]

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