Sundar Ganapathy

Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.

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Brands Need Integrity, Not Authenticity

When people see your brand, do you want them to simply see your product – the individual cells that make up your product line that continually must change and adapt - or would you rather they see the gestalt of your product line – the brand that they are a manifestation of and the values that they represent. You no longer sell widgets – you sell your brand’s value through the widget. The widget is only the medium and when someone else sells the same exact widget, they will not be selling the same product, the same values, or the same experience.

McDonald’s International Strategy: Squander Brand Equity?

McDonalds has expanded to international markets in the face of increasing regulations in the United States and domestic market saturation. Recent years have seen McDonalds adapt to local regions by remodeling its retail space while changing the product line to appeal to local tastes. These tactics are diluting brand equity…

American Apparel: Reselling Social Identity

Despite the complexity of the brand, American Apparel has found a way to shift discussion towards a single message: social consciousness; without turning off style conscious consumers…

Increasing My Whuffie

I just got home from the office after a dreadfully long day full of political and government work. As I stepped into my apartment I noticed a manila package on the floor …

About Sundar Ganapathy

I am marketing professional - a consultant, professional blogger and social media marketer, and entrepreneur. This site is dedicated to sharing my personal and professional vision and I invite you to explore and share in my thoughts about marketing, communications, management, and business development. I look forward to shaping the world with you, one brand and thousands of consumers at time. Click Here to Read More About Sundar

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Sundar Ruff ridaz.

— July 24th via Facebook
Sundar Out of the office before 9 is a first for the past week or two... time for a stiff drink.

— July 21st via Facebook
Sundar RT Rick Fisk: People are upset that Obama has spent so much time on the golf course. I disagree. I think he should spend the rest of his term on vacation. It would be better for all concerned.

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