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	<title>Sundar Ganapathy &#187; market saturation</title>
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	<description>Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.</description>
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		<title>McDonald&#8217;s International Strategy: Squander Brand Equity?</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/20/mcdonalds-international-strategy-squander-brand-equity/#comments</comments>
		<pubDate>Mon, 20 Apr 2009 21:15:14 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Management]]></category>
		<category><![CDATA[American]]></category>
		<category><![CDATA[american culture]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Europe]]></category>
		<category><![CDATA[experience]]></category>
		<category><![CDATA[fast food]]></category>
		<category><![CDATA[foreign countries]]></category>
		<category><![CDATA[global brand]]></category>
		<category><![CDATA[golden arches]]></category>
		<category><![CDATA[international markets]]></category>
		<category><![CDATA[market saturation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mcdonalds]]></category>
		<category><![CDATA[product differentiation]]></category>
		<category><![CDATA[Starbucks]]></category>
		<category><![CDATA[United States]]></category>

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		<description><![CDATA[McDonalds has expanded to international markets in the face of increasing regulations in the United States and domestic market saturation.  Recent years have seen McDonalds adapt to local regions by remodeling its retail space while changing the product line to appeal to local tastes. These tactics are diluting brand equity...]]></description>
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