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	<title>Sundar Ganapathy &#187; marketing budget</title>
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	<description>Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.</description>
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		<title>New Media &#8211; The Next Big Thing is Already Here</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/15/new-media-the-next-big-thing/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/15/new-media-the-next-big-thing/#comments</comments>
		<pubDate>Thu, 16 Apr 2009 01:45:59 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[advertising campaigns]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[censorship]]></category>
		<category><![CDATA[creative flexibility]]></category>
		<category><![CDATA[fad]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[media campaign]]></category>
		<category><![CDATA[media consumption]]></category>
		<category><![CDATA[memes]]></category>
		<category><![CDATA[return on investment]]></category>
		<category><![CDATA[test market]]></category>
		<category><![CDATA[viral marketing]]></category>

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		<description><![CDATA[In recent years, marketing efforts have been focused on new media.  The interest is so great that “viral marketing” has become almost cliché within the marketing and advertising industries.  However, the interest in new media is not a fad and is not going to go away anytime soon. It is because of the fickle nature of new media consumption that it is best leveraged as ...]]></description>
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