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	<title>Sundar Ganapathy &#187; perceptions</title>
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	<description>Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.</description>
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		<title>American Apparel: Reselling Social Identity</title>
		<link>http://www.sundarganapathy.com/blog/2009/04/24/american-apparel-reselling-social-identity/</link>
		<comments>http://www.sundarganapathy.com/blog/2009/04/24/american-apparel-reselling-social-identity/#comments</comments>
		<pubDate>Fri, 24 Apr 2009 13:51:27 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Professional]]></category>
		<category><![CDATA[aesthetics]]></category>
		<category><![CDATA[american apparel]]></category>
		<category><![CDATA[apparel market]]></category>
		<category><![CDATA[biases]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[cognitive dissonance]]></category>
		<category><![CDATA[conscious consumers]]></category>
		<category><![CDATA[global brand]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[perceptions]]></category>
		<category><![CDATA[product differentiation]]></category>
		<category><![CDATA[retail apparel]]></category>
		<category><![CDATA[retail stores]]></category>
		<category><![CDATA[social consciousness]]></category>

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		<description><![CDATA[Despite the complexity of the brand, American Apparel has found a way to shift discussion towards a single message: social consciousness; without turning off style conscious consumers...]]></description>
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		<title>About Sundar Ganapathy</title>
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		<pubDate>Tue, 14 Apr 2009 15:10:13 +0000</pubDate>
		<dc:creator>Sundar Ganapathy</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[communications management]]></category>
		<category><![CDATA[Consulting]]></category>
		<category><![CDATA[ganapathy]]></category>
		<category><![CDATA[global leaders]]></category>
		<category><![CDATA[marketer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing communications]]></category>
		<category><![CDATA[mayor mike]]></category>
		<category><![CDATA[perceptions]]></category>
		<category><![CDATA[series of tubes]]></category>
		<category><![CDATA[Sundar Ganapathy]]></category>
		<category><![CDATA[unilever]]></category>
		<category><![CDATA[visionary marketing]]></category>
		<category><![CDATA[young entrepreneur]]></category>

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		<description><![CDATA[Sundar Ganapathy is a visionary marketing professional.  He is a consultant who has worked with brands and figures ranging from Pfizer and Unilever to Mayor Mike Bloomberg.  He is a professional blogger and social media marketer who has developed websites from the ground up into profitable web destinations.  He is a young entrepreneur, while still [...]]]></description>
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